Start Good Health

It was over 65 years ago that Roomi family entered into the business, first in the import and trading of dental materials and equipment and later manufacturing of oral dental hygiene products. Exclusive distribution and dealership rights were obtained from world-renowned manufacturers of Europe and Japan. Business grew steadily through strong sales promotion field force and by participation in symposium, educational conferences, exhibitions and seminars for dentists & doctors.

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Our Vision

Protect has a clear vision to cherish Pakistan’s prosperity for a healthier Pakistan and provide basic health care needs to each of its citizen.

Meet the Dentist

Meet the Dentist: Dr. Faiqua Anwar

Dr. Faiqua Anwar was live on facebook during this pandemic to answer your general oral hygiene queries along with providing expert tips and tricks on how to daily manage your oral hygiene. The session also aimed to bust some common myths around toothbrushing and dental care.

What toothpaste should kids use?

Kids with growing teeth require a special toothpaste made especially for the youth teeth. Here Dr. Madiha Sultan from Fatima Jinnah Dental college help guide our parents on the correct toothpaste for kids.

How to Prevent Cavities?

Are your children suffering from cavities or tooth decay? Dr. Madiha Sultan from the Fatima Jinnah Dental College helps provide you key insights and tips on how to stay free from cavities.

Our Flagship Brand

The Protect brand is built on the pillars of providing its customers of all ages a quality product to satisfy their oral hygiene needs. Our complete range of products suit the needs of any family member from toothpastes, brushes, mouthwashes and more. We at Protect continuously work on creating awareness and educating people about important health and hygiene aspects and playing due role in improving the quality of everyday human life while fulfilling our social and moral obligations.